Bagaimana Kepuasan Memediasi Citra Merek Dan Pengalaman Pelanggan Terhadap Niat Beli Ulang E-Wallet OVO
DOI:
https://doi.org/10.56444/cideajournal.v1i1.77Keywords:
E-Wallet OVO, kemajuan IPTEK, Memediasi Citra MerekAbstract
Pada saat ini dunia semakin berkembang dan kemajuan IPTEK tidak bisa dihindarkan karena hampir seluruh kehidupan berkaitan dengan teknologi. Termasuk pembayaran melalui telepon seluler telah menjadi cara pembayaran termudah, menggantikan cara pembayaran tradisional. Kemajuan teknologi menyebabkan konsumen bergantung pada seluler karena lebih cepat, lebih mudah, dan praktis untuk melakukan transaksi sehari-hari dengan menggunakan ponsel. E-wallet adalah salah satu metode yang kuat untuk melakukan pembayaran melalui online, pengguna sadar bahwa menggunakan e-wallet dapat membantu transaksi keuangan menjadi sederhana dan cepat. Dalam hal aplikasi keuangan, keamanan/ kerahasiaan privasi sangat penting di era digital di antara kelompok generasi milenial.
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