Indonesian Presidential Election 2024: Between Post on Platform X, Personal Image, and Digital Politics Participation
Keywords:
election, Gibran, digital political participation, personal image, platform XAbstract
This research explores the impact of social media posts on the personal image of Gibran Rakabuming Raka and his influence on digital political participation during the 2024 Indonesian presidential election. Social media, notably platform X, has become an essential tool for political communication, enabling politicians to connect directly with voters. This study aims to understand how Gibran's posts on platform X affect public perception and encourage political engagement, particularly among younger voters from Generation Z. The research employs a quantitative design, using a survey method to collect data from respondents who actively follow Gibran's posts. The study operates within a positivist paradigm, focusing on empirical data to investigate the relationships between social media engagement, personal image, and political participation. The findings indicate that social media significantly influences personal image and political participation. Analysis revealed a moderate positive correlation between Gibran's social media posts and his image and followers' political participation. While Gibran's posts were generally perceived as transparent, engaging, and relatable, their impact on active political participation was somewhat limited, primarily resulting in passive engagement, such as likes and retweets. Regression analysis confirmed that social media posts play a crucial role in shaping Gibran's image, which, in turn, has a positive, though moderate, effect on his followers' political activity. In conclusion, while social media is an effective tool for enhancing personal image and promoting digital political participation, the study also identifies areas for improvement, such as the need for greater message coherence and encouraging more active political engagement. This research contributes to understanding how politicians can leverage social media to shape public perception and drive political participation in the digital age.References
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