Marketing Mix, Market Competition and Quality of Service in South Sulawesi
DOI:
https://doi.org/10.56444/icbeuntagsmg.v1i1.957Keywords:
Marketing Mix, Market Competition, Quality of Service, MinimarketAbstract
Minimarket development today has increased dramatically, the increase was driven by consumer behavior which makes shopping as a necessity to meet their daily survival. This study aims to analyze (1) the marketing mix, market competition and quality of service for the mini choice for shopping. (2) the dominant influence of the marketing mix as a mini-shopping options. This research is quantitative descriptive study using observational approach. Data collection techniques used include interviews, observation, study documentation, and questionnaires. The population in this study are all consumers minimarket (Alfamidi, Indomart and k-circle) in South Sulawesi. The sampling method used is proportional stratified purposive sampling. In analyzing the data in this study used multiple linear regression analysis technical. The results showed that the variables of the marketing mix, market competition and quality of service simultaneously strong and positive impact on the choice of minimarket in South Sulawesi. These results prove the first hypothesis testing. Partial test, it was found that the marketing mix variables dominating influence minimarket choice, it is asserted that the second hypothesis can be accepted. All independent variables (the marketing mix, market competition, and quality of service) has an influence on the mini choice of 42.6%, while the remaining 57.4% is explained by causes (variables) other than this study.
References
AlOmari, F. (2021). Measuring gaps in healthcare quality using SERVQUAL model: challenges and opportunities in developing countries. Measuring Business Excellence, 25(4), 407–420. https://doi.org/10.1108/MBE-11-2019-0104
Al-Surmi, A., Cao, G., & Duan, Y. (2020). The impact of aligning business, IT, and marketing strategies on firm performance. Industrial Marketing Management, 84(February), 39–49. https://doi.org/10.1016/j.indmarman.2019.04.002
Altuntas, S., Dereli, T., & Erdoğan, Z. (2022). Evaluation of service quality using SERVQUAL scale and machine learning algorithms: a case study in healthcare. Kybernetes, 51(2), 846–875. https://doi.org/10.1108/K-10-2020-0649
Altuntas, S., & Kansu, S. (2019). An innovative and integrated approach based on SERVQUAL, QFD and FMEA for service quality improvement. Kybernetes, 49(10), 2419–2453. https://doi.org/10.1108/K-04-2019-0269
Cambra-Fierro, J., Gao, L. (Xuehui), Melero-Polo, I., & Trifu, A. (2021). How do firms handle variability in customer experience? A dynamic approach to better understanding customer retention. Journal of Retailing and Consumer Services, 61, 102578. https://doi.org/10.1016/j.jretconser.2021.102578
Campbell, J. M., & Park, J. (2017). Extending the resource-based view: Effects of strategic orientation toward community on small business performance. Journal of Retailing and Consumer Services, 34, 302–308. https://doi.org/https://doi.org/10.1016/j.jretconser.2016.01.013
Chirumalla, K. (2021). Technovation Building digitally-enabled process innovation in the process industries : A dynamic capabilities approach. Technovation, 105, 102256. https://doi.org/10.1016/j.technovation.2021.102256
De Pelsmacker, P., van Tilburg, S., & Holthof, C. (2018). Digital marketing strategies, online reviews and hotel performance. International Journal of Hospitality Management, 72(July 2017), 47–55. https://doi.org/10.1016/j.ijhm.2018.01.003
Dillon, S. M., Glavas, C., & Mathews, S. (2020). Digitally immersive, international entrepreneurial experiences. International Business Review, 29(6), 101739. https://doi.org/10.1016/j.ibusrev.2020.101739
Essuman, D., Anin, E. K., & Muntaka, A. S. (2021). Does purchasing recognition help or hinder purchasing quality performance in developing market SMEs? Effects of resource conditions. Journal of Purchasing and Supply Management, 27(5), 100717. https://doi.org/https://doi.org/10.1016/j.pursup.2021.100717
Fida, B. A., Ahmed, U., Al-Balushi, Y., & Singh, D. (2020). Impact of Service Quality on Customer Loyalty and Customer Satisfaction in Islamic Banks in the Sultanate of Oman. SAGE Open, 10(2). https://doi.org/10.1177/2158244020919517
Gilboa, S., Seger-Guttmann, T., & Mimran, O. (2019). The unique role of relationship marketing in small businesses’ customer experience. Journal of Retailing and Consumer Services, 51(November 2018), 152–164. https://doi.org/10.1016/j.jretconser.2019.06.004
Gnizy, I. (2019). The role of inter-firm dispersion of international marketing capabilities in marketing strategy and business outcomes. Journal of Business Research, 105(May 2018), 214–226. https://doi.org/10.1016/j.jbusres.2019.08.015
Gotteland, D., Shock, J., & Sarin, S. (2020). Strategic orientations, marketing proactivity and firm market performance. Industrial Marketing Management, 91(March), 610–620. https://doi.org/10.1016/j.indmarman.2020.03.012
Masroor, N., & Asim, M. (2019). SMEs in the Contemporary Era of Global Competition. Procedia Computer Science, 158, 632–641. https://doi.org/https://doi.org/10.1016/j.procs.2019.09.097
Maupa, H., Muis, M., Cokki, & Sulaiman, S. (2023). Marketing Digital Konsep Entreprenurship UMKM (1st ed., Vol. 1). Nas Media Pustaka.
Meena, M. E., & Geng, J. (2022). Dynamic Competition in Telecommunications: A Systematic Literature Review. SAGE Open, 12(2), 215824402210946. https://doi.org/10.1177/21582440221094609
Melović, B., Jocović, M., Dabić, M., Vulić, T. B., & Dudic, B. (2020). The impact of digital transformation and digital marketing on the brand promotion, positioning and electronic business in Montenegro. Technology in Society, 63, 101425. https://doi.org/https://doi.org/10.1016/j.techsoc.2020.101425
Nasır, S. (2017). Customer Retention Strategies and Customer Loyalty. In Advertising and Branding (pp. 1178–1201). IGI Global. https://doi.org/10.4018/978-1-5225-1793-1.ch054
Nurul Islami, N., Wahyuni, S., & Tiara, T. (2020). The Effect of Digital Marketing on Organizational Performance Through Intellectual Capital and Perceived Quality in Micro, Small and Medium Enterprises. Jurnal Organisasi Dan Manajemen, 16(1), 60–72. https://doi.org/10.33830/jom.v16i1.718.2020
Osunmuyiwa, O. O., & Ahlborg, H. (2022). Stimulating competition, diversification, or re-enforcing entrepreneurial barriers? Exploring small-scale electricity systems and gender-inclusive entrepreneurship. Energy Research & Social Science, 89, 102566. https://doi.org/https://doi.org/10.1016/j.erss.2022.102566
Petereit, J., Hoerterer, C., & Krause, G. (2022). Country-specific food culture and scientific knowledge transfer events – Do they influence the purchasing behaviour of seafood products? Aquaculture, 560, 738590. https://doi.org/https://doi.org/10.1016/j.aquaculture.2022.738590
Peterson, M. (2020). Modeling country entrepreneurial activity to inform entrepreneurial-marketing research. Journal of Business Research, 113(October 2017), 105–116. https://doi.org/10.1016/j.jbusres.2018.11.042
Ritz, W., Wolf, M., & McQuitty, S. (2019). Digital marketing adoption and success for small businesses. Journal of Research in Interactive Marketing, 13(2), 179–203. https://doi.org/10.1108/JRIM-04-2018-0062
Saarikko, T., Westergren, U. H., & Blomquist, T. (2020). Digital transformation: Five recommendations for the digitally conscious firm. Business Horizons, 63(6), 825–839. https://doi.org/10.1016/j.bushor.2020.07.005
Sailors, J. J. (2020). Breadth and frequency of marketing metric reporting and firm performance in the Middle East. Journal of Islamic Marketing, 11(4), 883–893. https://doi.org/10.1108/JIMA-10-2018-0183
Suh, T., & Chow, T. E. (2021). Developing a digital marketing tool for ethnic ventures’ mixed business model and market-shaping: A design scientific approach of web demographics. Industrial Marketing Management, 93(February), 10–21. https://doi.org/10.1016/j.indmarman.2020.12.014
Sulaiman, S. (2018). Pengaruh Resource Based View dan Dynamic. Capability Terhadap Daya Saing Strategis dan Kinerja Ekspor di Sulawesi Selatan [Disertasi]. Universitas Hasanuddin.
Sulaiman, S. (2021). Strategi Tingkat Bisnis. In MANAJEMEN STRATEGI (MEMBANGUN KEUNGGULAN KOMPETITIF) (1st ed., Vol. 1, pp. 71–85). CV. MEDIA SAINS INDONESIA.
Sulaiman, S. (2022a). Analisis Determinan Loyalitas Nasabah Bank Muamalat Indonesia. Jurnal Multidisiplin Madani, 2(3), 1355–1366.
Sulaiman, S. (2022b). Ketidakpastian dan Analisis Risiko. In Akuntansi Manajemen (Pendekatan Konseptual) (1st ed., Vol. 1, pp. 205–215). Media Sains Indonesia.
Sulaiman, S. (2022c). Strategi Pemberdayaan dan Keunggulan Bersaing pada Usaha Mikro dalam Perspektif Usaha Dangke di Kabupaten Enrekang. Syntax Literate; Jurnal Ilmiah Indonesia, 7(3), 2289–2298.
Sulaiman, S. (2023a). Etika dan Moralitas Dalam Filosofi Bisnis. In PEMAHAMAN KONSEP, TUJUAN, DAN MANFAATFILSAFAT BISNIS (1st ed., Vol. 1, pp. 155–169). WIDINA BHAKTI PERSADA BANDUNG.
Sulaiman, S. (2023b). Strategi Segmentation, Targeting, dan Positioning. In Manajemen Pemasaran (Konsep dan Strategi Era Digitalisasi) (1st ed., Vol. 1, pp. 201–213). Media Sains Indonesia.
Sulaiman, S., & Maupa, H. (2019). Improvement Strategy of Export Performance in South Sulawesi. Mega Aktiva: Jurnal Ekonomi Dan Manajemen, 8(1), 34–50.
Sulaiman, S., & Maupa, H. (2020). Sustainability Of Digital Marketing For Small Business: Future Business Opportunities. ICU: DIHEc 2020. The International Conference on Ummah: Digital Innovation, Humanities and Economy, 1–19.
Sulaiman, S., Maupa, H., Nursyamsi, I., & Munir, A. R. (2017). Periklanan dan Pemasaran Melalui e-mail Terhadap Pemrosesan Informasi Serta Dampaknya Terhadap Keputusan Pembelian Produk UKM di Sulawesi Selatan. Jurnal Manajemen “Motivasi,” 13(1), 1–7.
Sulaiman, S., & Soenanto, T. W. (2019). Analisis determinan daya saing dan kinerja usaha kecil dan menengah di Kota Makassar. SEMINAR NASIONAL, KONFERENSI, DAN PENGABDIAN MASYARAKAT FORUM MANAJEMEN INDONESIA KE-11, 37.
Yadav, A., & Bansal, S. (2021). Viewing marketing through entrepreneurial mindset: a systematic review. International Journal of Emerging Markets, 16(2), 133–153. https://doi.org/10.1108/IJOEM-03-2019-0163
