Penerapan Analisis SWOT terhadap Branding Produk ( Studi Kasus Usaha Cemilan Macaroni yang ada di kota palu )
DOI:
https://doi.org/10.56444/transformasi.v2i2.737Keywords:
Application, SWOT Analysis, Entrepreneurship, creative and innovative, Independent Learning Independent Campus.Abstract
Macaroni is a pasta that looks like a small pipe that is bent to form an arc. Macaroni comes from the word maccheroni which was adapted from the Sicilian language maccaruni which means dough made with power. Macaroni is made from wheat flour, water and wheat flour. Macaroni contains iron, folic acid, vitamin B1, vitamin B2, and vitamin B3.
The specific objectives of this research study are: to provide creative and innovative capabilities, to be keen to see opportunities and to always be open to any input and positive changes that can lead a business to continue to grow. Business must have value and benefits where this can be done through the application of the concept of social entrepreneurship. Research objectives: Provide opportunities to create business activities through analysis of market needs and opportunities. The form of learning is in the form of direct entrepreneurial practice carried out in a planned and programmed manner. The MBKM Entrepreneurial Program also makes a significant contribution as a research program that provides SME innovation and business performance growth that is currently developing.
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