STRATEGY MARKETING DEVELOPMENT OF UMKM (CASE STUDY IN BOYOLALI DISTRICT-CENTRAL JAVA)

Authors

  • Natalia Arta Malau Sultan Fatah University
  • Teguh Pamuji Tri Nur H Sultan Fatah University

DOI:

https://doi.org/10.56444/icbeuntagsmg.v1i1.293

Keywords:

Digitalitation of MSME, E-Commerce, SWOT analysis.

Abstract

The role of the MSME sector is very important for the economic growth of a region. Where this sector reflects the local economy, a region and as a driving force for the regional economy. The existence of the Covid 19 pandemic has caused MSMEs actors to have new challenges and problems, regarding marketing in the form of digitalization. Therefore, a strategy is needed, which is able to answer these problems. This MSME Marketing Development Strategy is to see the types and characteristics of  MSMEs, potentials and problems as well as strategies for handling them. The case of this research is MSMEs Boyolali Regency. The results of this study are SWOT analysis, which requires MSME marketing activities based on MSME digitization through increased product marketing through Social Media and E-Commerce.

References

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Marlinah, Lili. 2020. Peluang dan Tantangan UMKM Dalam Upaya Memperkuat Perekonomian Nasional Tahun 2020 Ditengah Pandemi Covid 19. Jurnal Ekonomi, 22, 118-121.

Pendidikan.co.id. (2020, 19 Oktober). UMKM: Pengertian, Ciri, Kriteria, Jenis, Contoh Lengkap. Diakses pada 17 Agustus 2022, dari https://pendidikan.co.id/pengertian-umkm.

Purwanti, Ika. 2016. Strategi Pengembangan Startup UMKM Berbasis Syariah Melalui Penciptaan Kompetensi Inti. Prosiding Seminar Nasional dan Call For Papers Ekonomi Syariah Dalam Pemberdayaan Sektor Riil Di Indonesia. Malang: CV Ampuh Multi Rejeki.

Tyas, Ari Anggarani Winadi Prasetyoning dan Vita Intan Safitri. 2014. Penguatan Sektor UMKM Sebagai Strategi Menghadapi MEA 2015. Penguatan Sektor Umkm Sebagai Strategi Menghadapi Mea 2015. Jurnal Ekonomi Volume 5 Nomor 1, Mei 2014. Jakarta: Universitas Esa Unggul.

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Published

2022-12-23

How to Cite

Natalia Arta Malau, & Teguh Pamuji Tri Nur H. (2022). STRATEGY MARKETING DEVELOPMENT OF UMKM (CASE STUDY IN BOYOLALI DISTRICT-CENTRAL JAVA). Proceeding of The International Conference on Business and Economics, 1(1), 128–147. https://doi.org/10.56444/icbeuntagsmg.v1i1.293