The Role Of Financial Literacy On MSMEs : A Qualitative Investigation

Benardi Benardi; Grace Yulianti; Ekawahyu Kasih; Farah Qalbia

doi:10.56444/icbeuntagsmg.v1i2.1459

Authors

Benardi Benardi STIE Kasih Bangsa
Grace Yulianti STIE Kasih Bangsa
Ekawahyu Kasih STIE Kasih Bangsa
Farah Qalbia STIE Kasih Bangsa

DOI:

https://doi.org/10.56444/icbeuntagsmg.v1i2.1459

Keywords:

Financial Literacy, Micro, Small, Medium Enterprises (MSMEs), Empowerment, Qualitative Research, Business Sustainability

Abstract

This study aims to investigate the significance of financial literacy in empowering Micro, Small, and Medium Enterprises (MSMEs). The research model adopts a qualitative approach to explore the nuanced factors affecting financial literacy among MSME owners and its impact on their businesses. A purposive sampling technique is employed to select participants from diverse MSME sectors. Data is collected through in-depth interviews and focus group discussions. The analysis utilizes thematic coding to identify patterns and themes within the qualitative data. The findings highlight the crucial role of financial literacy in enhancing the resilience and sustainability of MSMEs. Moreover, the study underscores the need for tailored financial education programs targeted at MSME owners to improve their financial management practices and foster business growth in a dynamic economic landscape.

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