Pengaruh Environmental Performance dan Green Innovation Terhadap Green Competitive Advantage Pada UMKM di Jakarta

Yuha Auliana; Luthfi Alhazami

doi:10.56444/transformasi.v2i3.948

Authors

Yuha Auliana Universitas Media Nusantara Citra
Luthfi Alhazami Universitas Media Nusantara Citra

DOI:

https://doi.org/10.56444/transformasi.v2i3.948

Keywords:

Green Innovation, Environmental Performance, Green Competitive Advantage

Abstract

Indonesia is one of the top five countries in the world for producing plastic waste, With a total trash of 67.8 tons. Environmental challenges make it difficult for businesses to develop new products that improve environmental sustainability, green purchasing, and responsible manufacturing. With this, work is meant to continue in the future. The purpose of this study is to ascertain the relationship between environmental performance and green innovation and the competitive advantage of UMKM in Jakarta that have adopted green innovations. This study employed a quantitative methodology with a sample size of 78 participants. Questionnaires served as the study's main tool. Validity and reliability tests are two types of quality testing and instrumentation. Descriptive analysis and hypothesis testing were utilized in data analysis

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