Pengaruh Pelibatan Pemangku Kepentingan dan Tanggung Jawab Sosial Pada Reputasi Perusahaan

Authors

  • Ni Putu Manik Julythiawati Universitas Udayana
  • Putu Agus Ardiana Universitas Udayana

DOI:

https://doi.org/10.56444/psgj.v4i2.1016

Keywords:

Stakeholder Engagement, Disclosure of Social Responsibility, Company Reputation

Abstract

The purchasing power of the community continues to increase towards food and beverage products, leading to the active production of companies in the food and beverage industry. Some companies pay attention to their social responsibility towards the surrounding environment. Therefore, by involving stakeholders and disclosing Corporate Social Responsibility (CSR) in company operations, it can help address damage to the company's image. The aim of this research is to determine the influence of stakeholder engagement practices and CSR activity disclosure on corporate reputation. The sampling method used in this study is purposive sampling, with a total of 38 observations. The research findings indicate that stakeholder engagement and the disclosure of corporate social responsibility have a positive and significant impact on corporate reputation. The implication of this research is to provide input to company management to consistently disclose CSR activities and involve stakeholders inclusively.

References

Ardiana, P. A. (2019). Stakeholder Engagement in Sustainability Reporting: Evidence of Reputation Risk Management in Large Australian Companies. Australian Accounting Review, 29(4), 726–747. https://doi.org/10.1111/auar.12293

Ardiana, P. A. (2023). Stakeholder engagement in sustainability reporting by Fortune Global 500 companies : a call for embeddedness. Meditari Accountancy Research, 31(2), 344–365. https://doi.org/10.1108/MEDAR-12-2019-0666

Azar, A., Akbari, M., & Rabiee, A. (2020). The Impact of Corporate Social Responsibility on Customer Loyalty: The Mediating Role of Corporate Reputation. International Journal of Consumer Studies, 44(2), 142-150.

Becchetti., Leonardo & Rocco. (2006). Corporate Social Responsibility and Stock Market Perfomance: Centre for International Studies on Economic Growth (CEIS) Tor Vergata-Research Paper Series, 27(79).

Cempakasari, D. A., & Yoestini. (2003). Studi Mengenai Pengembangan Hubungan Jangka Panjang Perusahaan dan Pengecer. Jurnal Sains Pemasaran Indonesia, 2(1), 67-84.

Elkington. J. (1997). Cannibals with forks, the triple bottom line of twentieth century business, dalam Teguh Sri Pembudi (2005). CSR Sebuah Keharusan dalam Investasi Sosial. Jakarta: Pusat Penyuluhan Sosial (PUSPENSOS) Departemen Sosial RI. La Tofi Enterprise.

Fombrun, C. J., Gardberg, N. A., & Server, J. W. (2000). The Reputation quotient: A multi-stakeholder measure of corporate reputation. Journal of Brand Management, 7(4), 241-255.

Irfan, M., & Pratama, Y. A. (2022). Peran Pemangku Kepentingan dalam Pengembangan Wisata Kebun Kelulut Sangatta Selatan (Studi Kasus PT Pertamina Eksplorasi dan Produksi Asset 5 Sangatta Field). Social Work Jurnal, 11(2), 131–144. https://doi.org/10.24198/share.v11i2.37779

Kapita, N. M. Y., & Suardana, K. A. (2018). Pengaruh Pengungkapan Corporate Social Responsibility dan Good Corporate Governance Pada Reputasi Perusahaan Manufaktur. E-Jurnal Akuntansi Universitas Udayana, 24(2), 1190–1219. https://doi.org/https://doi.org/10.24843/EJA.2018.v24.i02.p14

Keni. K., Dharmawan. P., & Wilson. N. (2021). Pengaruh Reputasi Perusahaan, Kepuasan Merek dan Sikap Merek Terhadap Loyalitas Pelanggan Pada Industri Penerbangan di Indonesia. DeReMa (Development of Research Management): Jurnal Manajemen, 16(1), 79-95.

Kim, H. R., Lee, M., & Green, S. (2021). The Effects of Corporate Social Responsibility (CSR) in The Food and Beverage Industry on Customer Loyalty: Moderating Roles of CSR Fit and CSR Visibility. Journal of Hospitality & Tourism Research, 45(2), 274-302.

Liu, X., Lin, C., Zhao, G., & Zhao, D. (2019). Research on the effects of entrepreneurial education and entrepreneurial self-efficacy on college students’ entrepreneurial intention. Frontiers in Psychology, 10, 1–9. https://doi.org/10.3389/fpsyg.2019.00869

Liu, Y., Chen, J., & Chen, Y. (2020). How Does Corporate Social Responsibility Disclosure Affect Firm Reputation? Evidence from China. Frontiers in Psychology, 11, 1789.

Louisot, J. P., & Rayner. J. (2010). Managing Risks to Reputation: From Theory to Practice. Reputation Capital, 161-178. https://doi:10.1007/978-3-642-01630-1_11

Nofrianti, A., & Saraswati, E. (2020). Pengaruh Pengungkapan Corporate Social Responsibiliity dan Good Corporate Governance pada Reputasi Perusahaan. Jurnal Ilmiah Mahasiswa FEB, 8(2), 1–20.

Rahmatussani, A. M., Hudayah, S., & Rahmawati. (2020). Pengaruh Program Corporate Social Responsibility (CSR) terhadap Peningkatan Brand Image, Corporate Reputation serta Customer Loyalty pada Bankaltimtara. Jurnal Ilmiah Manajemen Bisnis Dan Inovasi Universitas Sam Ratulangi (JMB UNSRAT), 7(3), 429–449.

Sugiarti, N. W. (2015). Pengaruh Persepsi tentang Corporate Social Responsibility terhadap Reputasi Perusahaan yang Dimediasi oleh Citra Merek. E-Jurnal Manajemen Unud, 4(9), 2573–2589.

Sumantriani, Pane, D., & Kamaruddin, N. (2021). Peranan Corporate Social Responsibility terhadap Reputasi Perusahaan pada PT Semen Tonasa. Journal of Business Administration (JBA), 1(1), 15–36.

Tiara, S., & Ovami, D. C. (2020). Islamic Corporate Governance and Disclosure Corporate Social Responsibility (CSR). Journal of Economic, Business and Accounting, 3(2), 419–425.

Wang, Y., & Zhou, w. (2020). Stakeholder Engagement, Corporate Social Responsibility Disclosure, and Firm Reputation: Evidence from China. Sustainability, 12(15), 6052.

Wicaksono, D. P. (2021). Pengaruh Pengungkapan Corporate Social Responsibility terhadap Kinerja Keuangan yang Dimediasi oleh Reputasi Perusahaan. Jurnal Ilmiah Mahasiswa FEB Universitas Brawijaya, 9(2).

Downloads

Published

2023-07-17

How to Cite

Ni Putu Manik Julythiawati, & Putu Agus Ardiana. (2023). Pengaruh Pelibatan Pemangku Kepentingan dan Tanggung Jawab Sosial Pada Reputasi Perusahaan. Public Service and Governance Journal, 4(2), 239–246. https://doi.org/10.56444/psgj.v4i2.1016