Pengaruh Strategi Promosi, Kualitas Produk Terhadap Keputusan Pembelian Bakpia Pathok 25

Steffanie  Pramudita Maharani; Bangun  Putra Prasetya

doi:10.56444/transformasi.v3i2.1690

Authors

Steffanie Pramudita Maharani Universitas Widya Mataram
Bangun Putra Prasetya Universitas Widya Mataram

DOI:

https://doi.org/10.56444/transformasi.v3i2.1690

Keywords:

Promotion, Product Quality, Purchasing Decisions

Abstract

This study aims to investigate how Bakpia Pathok 15 purchasing decisions are impacted by promotion approach and product quality. The quantitative approach is utilized. Questionnaires were used to gather data. We utilize the spss tool, version 25, to test our hypotheses and models. This study's findings indicate: Purchase Decisions are Influenced by Promotion. Buying Choices are Influenced by Product Quality. Marketing and Product Satisfaction Affect Consumer Spending.

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References

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