IMPLEMENTASI KETRAMPILAN UMKM STRATEGI MEMASUKI PASAR DIGITAL
DOI:
https://doi.org/10.56444/perigel.v1i4.411Keywords:
Skills and Digital Market StrategyAbstract
Today, digital technology is developing rapidly, from its application to the emergence of various digital business entities. The application of the Internet and digital technologies is geared towards achieving marketing goals. The goal of marketing is to win the competition. So a strategy is needed to enter the digital market. Community service. This aims to provide knowledge to Cemara MSMEs regarding strategies to enter the digital market, especially the results of milkfish processing in Kaliprau Village, Ulujami District, Pemalang Regency. This method of community service activities uses the method of lectures, dialogues and questions and answers. The results obtained by participants understand the reach and breadth of the digital market and are able to measure the ability to enter the digital market. The enthusiastic response from the participants received input on the needs of Cemara MSMEs related to skills in using information technology, transaski using e-money applications and bookkeeping.
References
Adani, M. R. (2020, Desember 2). Digital Marketing : Pengertian, Jenis, Manfaat, dan 7 Strategi Efektif. Retrieved from www.sekawanmedia.co.id : https://www.sekawanmedia.co.id/blog/belajar-digital-marketing/#:~:text=Terdapat%206%20jenis%20pemasaran%20digital%20yang%20dapat%20dilakukan%2C,product%20branding%2C%20menjangkau%20target%20pasar%2C%20dan%20lebih%20murah.
AJI, A. J. (2021, Desember 21). Sederet Kendala UMKM Masuk Pasar Digital. Retrieved from mediaindonesia.com : https://mediaindonesia.com/ekonomi/459266/sederet-kendala-umkm-masuk-pasar-digital
Anwar, A. N. (2021, Agustus 29). Perkembangan UMKM Dahulu dan Sekarang. Retrieved from kumparan.com: https://kumparan.com/052-affif-nikki-anwar/perkembangan-umkm-dahulu-dan-sekarang-1wQAxgVONtq/4
Bayu, D. (2022, Juni 10). APJII: Pengguna Internet Indonesia Tembus 210 Juta pada 2022. Retrieved from dataindonesia.id: https://dataindonesia.id/digital/detail/apjii-pengguna-internet-indonesia-tembus-210-juta-pada-2022
blog.transfez.com. (2023, Januari 16). Retrieved from Strategi Pemasaran Digital Lebih Menguntungkan dan Hemat Biaya: https://blog.transfez.com/strategi-pemasaran-digital/
Dave Chaffey, F. E.-C. (2016). Digital Marketing. Sixth edition. United Kingdom: Web: www.pearson.com/uk.
Didin Hadi Saputra, D. U. (2020). Digital Marketing : Komunkasi Bisnis Menjadi Lebih Mudah. Yayasan Kita Menuiis.
Dimas, H. (2021, Juni 25). Penting! Inilah 7 Alasan UMKM Harus Go Digital Hari Ini. Retrieved from www.exabytes.co.id: https://www.exabytes.co.id/blog/alasan-umkm-harus-go-digital/
Fortunata, P. (2019, Nopember 25). Kemudahan Teknologi di Jaman Sekarang. Retrieved from kumparan.com: https://kumparan.com/karjaid/kemudahan-teknologi-di-jaman-sekarang-1sJzSd2s2zn/full
Gunawan, O. M. (2022, Oktober 11). Pivot adalah | 7 Jenis Strategi untuk Bisnis yang Perlu Anda Ketahui. Retrieved from www.hashmicro.com : https://www.hashmicro.com/id/blog/tujuh-jenis-strategi-pivot-yang-perlu-anda-ketahui-untuk-keberlangsungan-suatu-bisnis/
iwep-indonesia.org. (2022, Desember 5). Retrieved from 10 Manfaat Teknologi Digital Untuk UMKM: https://iwep-indonesia.org/10-manfaat-teknologi-digital-untuk-umkm/
Kompas.com. (2021, Sebtember 23). Menkop Teten: Sudah 15, 9 Juta UMKM Masuk ke Pasar Digital. Retrieved from Kompas.com: https://money.kompas.com/read/2021/09/23/150800226/menkop-teten--sudah-15-9-juta-umkm-masuk-ke-pasar-digital
Kotler, P. D. (2010). Principles of Marketing.Edisi 13. New Jersey: Pearson Education.
Nugroho, A. S. (2021). Digital Marketing: Teori dan Implementasi (Tinjauan Praktisi Digital Marketing). Guepedia.
Nurjaya. (2022). Digital Entrfeprenurship. Surabaya: Cipta Media Nusantara.
Pambayun, D. S. (2020, Januari 13). Jenis-jenis E-Money di Indonesia dan Beragam Manfaatnya. Retrieved from tirto.id: https://tirto.id/jenis-jenis-e-money-di-indonesia-dan-beragam-manfaatnya-esmV
Rustandi, F. O. (2018). Implementasi Digital Marketing dalam Membangun Brand Awareness. PRofesi Humas, Volume 3, No. 1, 1-20.
Techno-Gaek. (2019, Juni 20). Kumparan.com. Retrieved from Pentingnya Digital Marketing untuk Kesuksesan Bisnis Anda: https://kumparan.com/techno-geek/pentingnya-digital-marketing-untuk-kesuksesan-bisnis-anda-1rJPtVrks4R/1
